How PPC works

  1. Advertisers create ads: Advertisers create ads that are relevant to their target market and the keywords they want to bid on. These ads can be text-based, image-based, or video-based.

  2. Advertisers set bids: Advertisers set bids on the keywords they want their ads to appear for. The amount of the bid is the maximum amount that the advertiser is willing to pay each time someone clicks on their ad.

  3. Search engines hold an auction: When a user searches for a keyword, the search engine holds an auction to determine which ads to show. The ads are ranked based on a combination of factors, including the advertiser’s bid, the quality of the ad, and the relevance of the ad to the user’s search query.

  4. Advertisers pay when their ads are clicked: If an advertiser’s ad is shown and clicked, they are charged the amount of their bid. This is where the term “pay-per-click” comes from.

Benefits of PPC

  • Targeted traffic: PPC can help you reach your target market by allowing you to target your ads to specific keywords and demographics.

  • Measurable results: PPC is a very measurable form of advertising. You can track your click-through rate (CTR), conversion rate, and return on investment (ROI) to see how your campaigns are performing.

  • Quick results: PPC can help you get results quickly. You can start seeing results from your PPC campaigns within hours or days.

Types of PPC ads

  • Search ads: These are the most common type of PPC ad. They appear on search engine results pages (SERPs) when users search for specific keywords.

  • Display ads: These ads appear on websites in the form of banners, pop-ups, and other formats.

  • Social media ads: These ads appear on social media platforms such as Facebook, Instagram, and Twitter.

  • Shopping ads: These ads appear on search engine results pages and other websites. They include product information, such as the price and image of the product.

PPC can be a great way to drive traffic to your website and generate leads and sales. However, it is important to be careful when setting your bids and to track your results closely to make sure that you are getting a good return on your investment.